Everyone knows the customer ratings system is flawed. You can review anything without ever buying the product or reading the book, buy reviews on tap, rate a book 1* because your Kindle stopped working, and unfortunately there's a minor industry in trolling as well. That's merely the tip of the iceberg.
So it was with great interest that I read today that Amazon is trying to introduce changes to the review system to provide a better overall experience for the customer - and hopefully, for me, as an author - by flagging up more helpful or verified reviews and controlling the ocean of trash out there.
Amazon Taps Machine-Learning System To Keep Customer Reviews In Check: Here Are The Changes : PERSONAL TECH : Tech Times